Design Details

The new site was designed to be fully responsive, with focus on mobile usability. An immersive quiz flow was created to guide customers through the experience of getting their custom box of supplements, based on health issues and symptoms they report.

They core design goal was to convey a premium and trustworthy product, while at the same time maintaining personality and approachability. Thus, a playful serif was introduced to the brand system that felt editorial yet friendly. New colors were brought in that were muted yet saturated (orange, beige, and teal) in order to feel colorful while also not feeling too young.