Design Details

The new site was designed to be responsive, with the intention of feeling fully immersive and dynamic. The color palette was used to evoke the mood of nighttime libations, and imagery was shot in a Dutch Vanitas style to complement the mood. To evoke a feeling of fluidity and bliss, the “wave” design element was introduced and used across many touchpoints in lieu of hard edges or straight lines. On the site, this element allowed the design to feel completely immersive & innovative.

Print pieces were created as well — such as recipe cards, coasters, stickers, influencer packaging, business cards, posters for events, and more. By working with Wildes District across both digital and print executions, Kin was able to fully build out their unique brand world in a way that feels unified across all touchpoints.